Privacy Policy

Chitlu Innovations Private Limited. and its Platform Shelf Merch (“Shelf Merch,” “we,” “our,” and/or “us”) values the privacy of individuals who use our website at (our “Site”), as well as related websites and related services (collectively, our “Services”). This privacy policy (the “Privacy Policy”) explains how we collect, use, and share personal information from or about the users of our Services. The Privacy Policy applies to visitors of our Site and our customers (“Customers”) who use our Services to create online platforms to sell high quality branded products By using our Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. Beyond the Privacy Policy, your use of our Services is also subject to our Terms and Conditions.

Information we collect

We may collect a variety of personal information from or about you or your devices from various sources, as described below.

A. Information You Provide to Us

Registration and Profile Information. If you request an invite to use our Services, we ask you for your name or nickname, email address, channel URL, and other information in order to create your account. If you sign up for an account, we ask you to create a username and password. We also ask you for your name, email address, date of birth, and other information. Payment Information. When you make payments to or through our Services, you may need to provide Personal Information to our third-party service providers, such as your credit card number and billing address.

Communications: If you contact us directly, we may receive personal information about you. For example, when you contact us for more information about Shelf Merch or to request an invite, we will receive your name or nickname, email address, channel URL, and the contents of your email. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services.

Careers: If you decide to apply for a job with us, you may submit your contact information and your resume online. We will collect the personal information you choose to provide us as part of your job application, such as your contact information, education, and employment experience. If you apply for a job with us through a third-party platform (such as LinkedIn), we will collect the personal information you make available to us through such third-party platform.

B. Information We Collect When You Use Our Services

When you use our Services, we may infer the general physical location of your device and the geographic regions our users come from. For example, your internet protocol (“IP”) address may indicate your general geographic region. Device Information. We receive information about the device and software you use to download or access our Services, including IP address, web browser type, operating system name and version, and device identifiers. Usage Information. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like log files, performance logs, diagnostic reports, the pages or other content you view, the searches you conduct, and the dates, times, and durations of your use of our Services. Information from Cookies and Similar Technologies. We and third-party partners collect information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services. Cookies can also be used for functionality management, enabling us to make the user’s visit more efficient by, for example, remembering language preferences, passwords and log-in details. We may also use pixel tags and web beacons on our Services. These are tiny graphic images placed on web pages or in our emails that allow us to determine whether you have performed a specific action. Below is an overview of the types of cookies we and third parties may use to collect information. Strictly necessary cookies. Some cookies are strictly necessary to make our Services available to you. We cannot provide you with our Services without this type of cookies. Functional cookies. These are used to recognize you when you return to our Services. This enables us to adapt our content for you, and remember your preferences (for example, your choice of language or region). Analytical or Performance cookies. We also use cookies for website and app analytics purposes in order to operate, maintain and improve our Services. Where required by applicable law, we obtain your consent to use cookies. Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from our Services, you may not be able to utilize the features of our Services to their fullest potential.

C. Information We Receive from Third Parties

Partners. We may receive additional personal information about you from third parties such as data or marketing partners and combine it with other personal information we have about you.Other Users. We may receive additional information about you from third parties, such as your end users.

How we use information we collect

We use the personal information we collect: To provide, maintain, improve, and enhance our Services;

To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide support; To understand and analyze how you use our Services and develop new products, services, and features; To de-identify and aggregate information collected through our Services and use it for our business purposes; To find and prevent fraud, and respond to trust and safety issues that may arise; For compliance purposes, including enforcing our Terms of Service and other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and For other purposes for which we provide specific notice at the time the personal information is collected.

How we share information we collect

We may disclose personal information we collect from or about you as described below or otherwise disclosed to you at the time of collection.

Affiliates: We may share any personal information we receive with our affiliates for any of the purposes described in this Privacy Policy.

Vendors and Service Providers: We may share any personal information we receive with vendors and service providers retained in connection with the provision of our Services.

Other Users: Our Customers are able to use our Services to create and develop online platforms and share content with other users. Any personal information that you voluntarily choose to include on or through our Services, including in a publicly accessible area of our Services (such as your online platform) or information you share with other users will be available to anyone who has access to that content. We are not responsible for other users’ use of available information, so you should carefully consider whether and what to post or how you identify yourself on our Services.

Analytics Partners: We use analytics services such as Google Analytics to collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn about Google’s practices by going to and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your personal information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your personal information may occur if you post any objectionable content on or through our Services.

Consent:We may also disclose personal information from or about you or your devices with your permission.


Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any personal information you disclose to these third parties. We encourage you to read their privacy policies before providing any personal information to them.


We take measures to delete your personal information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the specific retention period, we take into account various criteria, such as the type of service provided to you, the nature and length of our relationship with you, and mandatory retention periods provided by law and the statute of limitations.


We make reasonable efforts to protect your personal information by using physical and electronic safeguards designed to improve the security of the personal information we maintain. However, as no electronic transmission or storage of personal information can be entirely secure, we can make no guarantees as to the security or privacy of your personal information.


We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Services are directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at


We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through our Services, we will attempt to notify you through our Services, by email, or other means.


If you have any questions, comments, or concerns about our processing activities, please email us at